Beret Mania

What do celebrities like Rihanna, Che Guevara and the Kardashian have in common? They are all crazy about berets. As the most fashionable French hat, designers try to meet a variety of demands while keeping up fashion flair as much as possible. In Maria Grazia Chiuri’s first autumn winter show last year, each model topped one beret on their heads, then berets became the epitome of cool.

Berets are to hats what T-shirts are to clothing. A British famous milliner who have contributed to create a cult Dior line for Chiuri. Berets almost suit everybody, including young, old, rich, poor, male and female. The black leather Dior beret on Rihanna’s head was sold for $999  on eBay. Such a salvage Black Panther attitude reveals from shelves, adding fashion flair to fashionistas. Many famous people have been spotted photographs of berets, such as Princess Charlene of Monaco, Meghan Markle, Jenner-Kardashians and Hadid sisters, etc. It’s said that the Duchess of Cambridge is also a long time fan of berets.

At the time of declaring from The Guradian, fashion critics also celebrated the comeback of berets, which free many from their beanies. Fashion house Gucci and celebrity like Marc Jacobs have also got involved in the act. In the meantime, the last historic French beret milliner tried to keep up with demands at full stretch.


A newly opened shop between Paris luxurious Rue St Honore Hermes and Prada sells headpieces with pearls, leathers and satins. Hats with such embellishments always are bestsellers. Most headpieces retail at from €450 to €500. Traditional felt beret or felt hat are sold at more modest prices €35. Unveiling such berets aim at meet demands from fashionists, but the number is limited. In other words, anyone who would like to get such cheep and cheerful hats shall order as soon as possible. Otherwise, one could not own such modest headpieces.


At the time of beginning of Paris fashion week, retailer Sebastien Reveillard told AFP that many customers order two or three items from boutique at a time. Many colors have been sold as long as they could get it. Almost everybody would like to get them. In addition to timeless style, one highlight of berets is its availability in many occasions.

Sources also indicate that the modest factory nestles in the foothills of Pyrenees at Oloron-Sainte-Marie is keeping up with demands at full stretch. But he also said there is no quick solution to solve booming demands. Every beret needs two days of skilled craftsmen, in spite of incredible amount of hand work involved in.

The felting process, a very important work flow, needs from 11 hours to 18 hours. A director said that they have needed water from a river next to the factory. It is the same reason that they could not hire enough workers in such a rural area; water from the mountains featuring rich minerals would be unavailable to them if they relocate the factory.

Some comments that revival of berets are timeless. Berets are something fantastic in their hands. At the same time, they are also items featuring incredible history and cultural importance.

Leave a Reply

Your email address will not be published. Required fields are marked *